Why Does Your
Small Business require Social Media?
What do we think
of when we hear the expression ‘social media’?
Is it simply your
friends discussing what they had for lunch yesterday on your Facebook page, or
perhaps your teenage children posting
limitless pictures on Instagram? Or maybe a neighbour on holiday in Spain posting
his hotel or villa in Spain on Facebook.
Social media
sites may have been something of a novelty several years ago, but now they are
an key part of all our lives, not just for individual use but for companies as
well.
Whether you’re a
small start-up business or a large, successful venture social media should be a
vital part of your marketing strategy – and right here are just a few reasons
why!
Your clientele and
potential clients are using it
If you really
want to participate with your clients then social media has to be the base on
which to do it. On Facebook alone, there
are over 1.4billion active users signing on each day, which of course covers a
very wide demographic population.
The chances are,of
course, that your target audience is already actively using facebook or twitter
and indeed many other social channels.
Using social
media for your business is a powerful way of getting your marketing message
across to your customers and generating engagement. That way your potential
clients will get to know about you.
In the past plain
old simple word of mouth was a very important marketing tool for businesses –
today this has been replaced by the energy of posting on social networks.
Being part of
this transformation and making sure you engage with your audience through these
digital channels can really help to keep your business at the forefront. By so
doing you will extend your marketing foot print
Hold and keep a
competitive edge
It’s not just
your market that is using social media; your opponents will be too. If you don’t include social media as part of
your strategy, you could risk falling behind and losing some of your expected
customers, especially if your competitors are much more apparent on Social
Media than you are.
Still, don’t
forget there may be other businesses who haven’t yet ventured into this area.
Often maybe those who still use printed telephone directories. You must simply
take advantage of the situation and make the most of this channel and its
benefits before they do.
It drives traffic
to your blog
Everyone wishes for
more sales and in order to get these you'll need to drive more traffic to your
website to get those enquiries to become sales.
Social networks
are increasingly being highlighted as being in the top list of site referrals
so having a presence on as many social media channels as possible can only be
an advantage to your business.
Social media
existence can also have an impact on your Search Engine Optimization rankings within
Google – although it’s impossible to highlight the exact methods used, your
social results are included into the search engine results – having great, high
quality information on your website, making good use of keywords and having
popular social media accounts will be very helpful for success for reaching the
top ranks of the search engines and driving your target audience to your
website.
It will increase
your brand name awareness
Having a site
gives your business a face but having a social media profile can give it a real
personality.
You can get help with all of this at Kent Social Media
